All About Favicons
A Favicon is that fancy, tiny little image that you see on the left side of your browsers address bar when you land on a website.
They are also referred to as favorite, bookmark or shortcut icons and are typically 16×16 pixel images.
Favicons are commonplace, and you will notice that nearly all business and professional websites have them displayed-you should too. Keep reading and learn how to create and add a favicon using WordPress plugin and Gimp.
Benefits of Having a Favicon
Favicons just look cool! This is probably why most of us want to have one displayed, and although that’s as good a reason as any for making one-there are better reasons for creating a favicon when you look at the big picture.
The most compelling argument for making a favicon is that its of course one way to brand yourself. Your favicon image is a visual representation of you, your blog or website. Its basically a logo which you want people to look at and identify with your website. When people bookmark your site that favicon is a fixed image and you want that image to be a brand people associate with you.
I put my most important bookmarks on my toolbar, without names, and I can immediately identify the site just by looking at the icon. Many people do this. Why? Because we are visual and when we see an image the association is instant. So, create a favicon that your readers associate instantly with you and your website.
Do Favicons Help Your Ranking
Looking cool is great, but as a web developer and marketer I’m always thinking… “Does having a favicon enhance my websites SEO efforts?” I took some time to research and study this and what I found out is-I don’t know, but probably not. And, unless you work for Google or Bing you don’t know either.
There’s a slew of people who will tell you that it does, or doesn’t make one bit of difference in terms of how the search engines rate your website when you have a favicon displayed. We know that the purpose for optimizing our websites is to make Google like us and one ways of doing this is determined by how we construct our meta-data and tags.
So lets look at it logically. Favicons are displayed when the favicon.ico image is pulled from your website and the attribute assigned to your .ico file is the relation (rel=) attribute. And, since the .ico extension is not keyword related in any way there’s no “SEO” juice associated with it. Therefore it can’t be kicked back to the search engines to help your ranking. Now understand, this is my viewpoint-a quick down and dirty overview of how I see it.
But here’s the thing:
Even if a favicon doesn’t help you with organic search it will help you in the long run from those who like your website and bookmark it. When visitors bookmark your site they have your logo starring them down and that can only be a good thing.
How To Create a Favicon
Before the advent of friendly WordPress favicon plugins you had to jump through a few hoops to setup your logo. It involved a few steps like inserting header code and placing the .ico file on your root directory. You can still do it this way but why bother when you can use an easy plugin within WordPress.
The first thing you need to do is create your favicon image and you have many options. Actually, you don’t even have to create your own if you don’t want to because there are many “ready to go” favicons available online. There are thousands to pick from and with a little effort you’re sure to find something you like. See resource link below.
Of course many of us want to create our own favicon. You can use a favicon generator or create your own using a program like Gimp. I’ll show you how to do it in the video below.
- Create your favicon here: http://www.favicon.cc/
- Get free favicons here: http://freefavicon.com
- WordPress favicon plugin: http://wordpress.org/extend/plugins/all-in-one-favicon/
- Graphics program: http://www.gimp.org/
Once your favicon is complete all you need to do is load up my favorite WordPress favicon plugin “All In One Favicon”, and off you go. I advise using a plugin because the most common problem people run into when doing the long way is having a favicon that’s not working or showing up.
Look at all the positives of having a favicon and I’m sure you’ll agree its definitely to your advantage to take a few minutes and place one on your website. Watch this video on How To Create And Add Favicon Using WordPress Plugin And Gimp. Its a snap!
Watch Video On How to Create Favicon Using WordPress Plugin
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