SEO For WordPress
What is Search Engine Optimization (SEO)
Search Engine Optimization is the process of optimizing your blog or website, so that you can achieve a high page rank when people search for your product or service.
SEO is done via various on page, and off page, strategies and techniques.
Now if you talk to ten people about WordPress SEO it’s quite possible that you’ll get ten different answers as to the best way to properly optimize a WordPress website.
With my WordPress Tutorial Videos you will learn solid SEO ranking principles.
Optimizing your website for organic search, which are the first page results you get when you type in a keyword, involves following some known, and some unknown standards, search engine and SEO rules.
I’ll reveal some SEO basics, best practices, tips and guidelines below, but know this: you can’t trick or game the system. Back in the day people discovered they could use shortcut SEO gimmicks to help boost their rankings, such as article farms and back-link farms; but no longer. Times have changed and it’s not easy to rank nowadays by simply throwing up a site and filling it with content from other peoples websites, or having hundreds of sites linking to your site.
I don’t claim to be an SEO expert but I do know how to get my websites first page organic ranking using free SEO keyword research tools and other methods. There are no shortcuts to effective webpage SEO folks. But it can be done effectively for free and I’ll give you a few tips below.
Importance of WordPress SEO
Whether you use WordPress, or some other web design software to build your website you absolutely must optimize your website if you want to be competitive and get found online. When you set your website up properly you help guarantee your online success.
Don’t overlook the importance of proper website SEO. With millions of websites on the internet you want your site to stand out right? Many variables determine how websites are ranked and discovered in the search engines, and if you’re a WordPress beginner you need to learn as much as you can about optimizing your first website correctly.
Understanding this will give you an advantage because you’ll know what to include, or exclude, in your site to help give you an edge.
More importantly however, is that you understand that you should have a specific keyword SEO optimization goal in mind.
What does this mean and why is it important?
Optimizing your website with a specific keyword in mind means targeting and narrowing in on a specific market, group or demographic; so to speak. It means getting focused in and deciding what type of website you want to build so you can “optimize”and design it in accordance with your goals.
When you are clear on your end game, you are better able to design your plan of attack. I want you to think about this because below I’m going to give you some SEO tips you can follow today which will help you get started.
In my WordPress Video training I’ll walk you through all the steps in setting up, installing and configuring WordPress; but I also take you to another level as well as I show you how to totally optimize your website so the search engines adore you.
How Search Engines Rank WordPress Websites
This is a controversial and opinionated topic and I’ve come to the conclusion that no one can tell you with absolute certainty that if you do this “one”thing or that “one” thing that you’ll get to the top of the search engine rankings. There are many things that you must do if you want to have a chance of being noticed online.
The top search engines such as Google, Bing and Yahoo have their own criteria for determining how they rate and rank your website. Now they do reveal to us some of what they look for when deciding how “valuable” your website is; and this “criteria” is readily available if you search for it online.
Did you know that having a Privacy page, Terms of Service or About page has an effect on your search engine ranking in the eyes of certain search engines?
The bottom line:
You can do all the research you want. Try the latest SEO Optimization tools and programs such as SEOmoz, SEO Quake, or Spyglass. Buy SEO software or sign up with an SEO service company which will charge you a monthly fee to get you ranked. You can buy an SEO guide and work your way through it and see if it helps.
And, you can always forgo SEO WordPress optimization altogether and go with a PPC (pay per click) campaign, where you pay Google, and other search engines, to place you on the top of the search engine results page (SERP) based on the keywords people are searching. Now how expensive do you think that can get?
But there’s another way too.
You can follow along with me in my WordPress Tutorial Videos Course as I walk you through how I optimize my websites for the search engines.
Best SEO Keyword Practices
Complete WordPress SEO involves getting many things right when you build your site. And don’t let anyone tell you that they have a secret formula for search engine optimization. I still encounter an unexpected snafu here and there and I’m always testing new ideas and strategies.
But I have settled in on some core SEO ground rules which I consistently follow and it always yields expected results. So, I’m going to share with you some of what I do to help rank my WordPress websites high in the search engines.
But first, I want to share one of the biggest secrets about how to get Google and others to like you so read this next part carefully.
Quality content is king guys. Above all else I want you to get this. You must provide quality content on your site and optimize around it.This is where exceptional website optimization begins and ends.
Don’t lose focus as to why you’re building a website in the first place. You are providing a product or service; you are solving a problem or answering a question. Make your best effort to accomplish this, with excellence in mind, and you’ll be fine. The rest is gravy.
Now that, that’s out of the way let’s break off a small part of one SEO branch; keywords. Here are some basic SEO keyword strategies I want to share with you and encourage you to follow.
Even if you don’t take my course you should start implementing these SEO Tips and techniques immediately.
10 SEO WordPress Tips
- 1. Use the free Google keyword tool and find keywords related to your niche with a local search volume of at least 500.
- 2 Pick a primary long tail keyword (3 words or more) as your major keyword. Optimize your site around this primary keyword.
- 3. Find at least 10 related long tail keywords also. Thirty is more ideal though.
- 4. Try to get a domain name with your primary keyword in it. Priority for domain should be .com .net or .org. Always register a domain name for a minimum of 2 years.
- 5. If using WordPress, use at least five related keywords for five pages on your website.
- 6 Create at least 10 posts which will be made up of related keywords
- 7. Use related keywords for H1 and H2 header titles on posts and pages.Use a minimum of 3 H1 header titles for each post or page.
- 8. Include your primary keyword at least once on every page and post of your site and make sure it’s in bold type.
- 9. Link each page of your site with your primary keyword back to your main landing page.
- 10. DO NOT put your primary keyword on “every” post/page tag line or within ALL in One keyword tag area related keywords for post titles on your site.
This stuff works folks. No, this alone is not going to guarantee you a top ranking on Google. This is just one piece of the SEO pie that you will construct on your way to obtaining a respectable ranking within the search engines based on “your” long tail keyword of choice.
Allow me to show you how I do it. Take a look at some of my free training videos and you’ll get an idea of how I explain, and walk you through how to build a WordPress website the right way.
Watch the videos and start using some of the WordPress tips I reveal, then join me in the members area.